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Dangerous Persuaders: An Expose
of Gurus, Personal Development Courses and Cults,
and How They Operate in Australia
Louise Samways
Penguin Books/Australia,
1994, 148 pages. (Order for Australian $12.95 from Penguin Books
Australia, Ltd., 487 Maroondah Highway, P.O. Box 257, Ringwood, Victoria
3134, Australia.)
Reviewed by
Joseph P. Szimhart
Louise
Samways is a Melbourne psychologist and best-selling author. I met her in
Melbourne shortly after this book was released at the 13th annual meeting of
the International Society of Hypnosis. We spoke at length about “dangerous
persuaders” and cult activity in both the United States and Australia,
comparing the two. Taking into account the population disparity (Australia’s
population is about 10% that of the United States), destructive cult
activity seems to be equally prevalent, according to the author. Samways
wrote Dangerous Persuaders after readers responded to her warning
about manipulative techniques used in illicit therapies and personal
development courses.
The warnings
appeared in her 1992 book, Your Mindbody Energy (Australia: Viking
O’Neil), which gives practical advice on how to use Western and Eastern
relaxation and self-healing techniques. The latter text would appeal to a
“new age”–oriented market; nevertheless, dozens of her readers came to her
for help after experiencing abuse in a group or under a guru.
In
Dangerous Persuaders, Samways profiles many groups, gurus, and
therapies, including Rajneesh/Osho (Orange People), Scientology, Children of
God, Transcendental Meditation, Unification Church, Hare Krishna, and Reiki.
Samways told me that the Church of Scientology tried to block the
publication of her book. She suffered considerable harassment by phone both
before and after its publication. During that period someone threw a stone
through her automobile windshield.
This book is
especially good in relating how low- and high-arousal techniques (hypnosis)
work to disengage critical thinking. In the wrong hands these techniques can
be dangerous to naïve devotees or clients. “Under the right circumstances
anybody is vulnerable to [these] techniques,” Samways tells us. In several
case histories she explains how “mind control” worked with her clients and
how they emerged from under it. She also gives practical advice to anyone
interested in avoiding the pitfalls of pseudotherapies and powerful but
deceptive religious experiences. The book is geared for the general public
and reads easily, while offering dozens of useful references.
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